Challenge overview

Are you a creative thinker? Have you a passion for making ideas a reality?  Do you want to make a positive difference to people’s lives?

We are looking for people who:

  • Have identified a problem or a challenge they want to solve
  • Are a creative problem solver and innovator
  • Are able to make ideas a reality.

The Care Innovation Challenge happens every year and is open to everyone . We are looking for people from diverse backgrounds and from a range of disciplines to think broadly on ways to create positive change.

You do not need to be an expert in social care, or have any experience of social care yourself, to apply.  You do not need to have any technical skills.  You just need to have an intention to improve the quality of life of those receiving care in the UK.

Applications have now closed for 2022.  Register your interest in 2023 by emailing us at

I wouldn’t call myself a technical person. I’m more of an ideas person, a global health person who’s passionate about public health and trying to innovate in the care sector. I had no idea where to start. No idea who to talk to. I was always interested in care-related things. When I heard about the Challenge, I thought it sounded perfect so I joined up.”

Maaha Suleiman, 2019 Challenge Runner-up and founder /CEO of