Challenge weekend

An incredible creative weekend of idea generation and prototype trialling​

Participants and mentors met for an amazing weekend on Saturday 2nd– Sunday 3rd July 2022 at Coventry University’s TechnoCentre, a great venue for 2 days of intense innovation and entrepreneurial activity.

CLICK HERE to see the gallery of images from the Weekend Challenge 2022

  • Day one began with a quick review of some of the key challenges and opportunities in social care. Time was spent on fun introductions before a quick move to How Might We change things.
  • Participants and mentors formed a number of small multi-disciplined teams with a range of skill-sets and perspectives, with our help. Some teams had a quite well formed idea and others came with nothing in mind – it was great to see either route develop.
  • We were looking for lots of fantastic ideas and these ideas did NOT have to be focused on technology.
  • The first day continued with business planning and elevator pitch coaching and a celebratory drink for an amazing first day.
  • Day two started with a relaxed breakfast as the teams began to create a storyboard for their idea and outline their prototype.
  • The pinnacle of the weekend, when the energy and excitement really peaked, saw each team pitch their idea to the judges, recruited from some of our partners.the

On both days, participants benefited from expert advice and guidance from our partners to help in developing their ideas.

We also had a message of support from Minister of State for Care, Gillian Keegan


Congratulations to the five teams selected to go through to the Challenge Final at the 2022 Care Show on 12-13 October 2022 at the NEC Birmingham to present their developed solution to the final judging panel.

These 5 finalist teams will be offered further mentoring to develop their idea and receive £500 in prize money to help run initial testing and market research.

The winning team will receive £1,000 in prize money, media coverage and further mentoring to develop their idea.

We are planning further media coverage that will include features in Care Management Matters, the complete social care management journal read by executives and senior managers.

If you are interested in 2023’s Challenge, let us know at 

Applications have now closed for 2022.  Register your interest in 2023 by emailing us at

What a weekend at the Care Innovation Challenge. Absolutely fantastic! Co-production and making it real at its best. Feel so privileged to have been part of an amazing team of people.

Paula Fairweather, National Co-production Advisory Group, TLAP

The Challenge weekend refined my idea considerably. There were people at the weekend who worked in care to give real insights; care managers and people in other roles in the care sector. After the Challenge weekend, I had an App design in my mind, and all the things that would be necessary from a care perspective that I couldn’t have known.

Maaha Suleiman, 2019 Challenge Runner-up and founder /CEO of